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MSCHF x WuzG00d: A Collaboration

Campaign x Collection x Pop-Up

MSCHF will collaborate with fashion influencer Alani Figueroa (@wuzg00d) to curate a collection designed specifically for the Gen Z audience. The partnership will blend Figueroa’s signature nail artistry and bold streetwear aesthetic, brought to life through the use of A.I. technology, vibrant color palettes, and an immersive in-store pop-up experience. The collection’s launch will be supported by a comprehensive promotional strategy, including social media campaigns, a dedicated website launch, and targeted influencer PR initiatives.

Date

May 2024

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